Artificial intelligence (AI) and machine learning are reshaping the business landscape. Ahead of the curve are the sales and marketing functions, which are being redefined. The drivers are two-fold: the increasing availability of data, and exponential computing power. Combined, they are causing a tipping point for which many business leaders are ill-prepared.

Gartner’s hype cycle states that AI won’t become mainstream for another 5-10 years. By comparison, Econsultancy’s research, conducted with IBM Watson, predicts a 29 per cent adoption in 18 months.

What is undisputed is that whatever country you work in, whatever your sector or size of organisation, AI will impact your business fundamentally, if not today, then most certainly in the near to medium term. We are here to help you prepare.

As companies begin to adopt these fourth industrial revolution technologies, for example using AI and robotics to augment human skills, and restructure work, it’s important not to waste money. Organisations cannot afford to skip steps, expecting AI to wave a magic wand across the organisation. Strategic business planning, and fundamental digitisation, remain important steps in the journey to AI success.

Working alongside our marketing colleagues at Zoodikers, AI in Marketing is a boutique management consultancy, established to help organisations to unlock the potential of AI to fuel growth.