Katie King - Training Course
AI IN BUSINESS GROWTH - COURSE TESTIMONIALS
Artificial intelligence (AI) and machine learning are reshaping the business landscape. Ahead of the curve are the sales and marketing functions, which are being redefined. The drivers are two-fold: the increasing availability of data, and exponential computing power. Combined, they are causing a tipping point for which many business leaders are ill-prepared.
Gartner’s hype cycle states that AI won’t become mainstream for another 5-10 years. By comparison, Econsultancy’s research, conducted with IBM Watson, predicts a 29 per cent adoption in 18 months.
What is undisputed is that whatever country you work in, whatever your sector or size of organisation, AI will impact your business fundamentally, if not today, then most certainly in the near to medium term. We are here to help you prepare.
As companies begin to adopt these fourth industrial revolution technologies, for example using AI and robotics to augment human skills, and restructure work, it’s important not to waste money. Organisations cannot afford to skip steps, expecting AI to wave a magic wand across the organisation. Strategic business planning, and fundamental digitisation, remain important steps in the journey to AI success.
Working alongside our marketing colleagues at Zoodikers, AI in Marketing is a boutique management consultancy, established to help organisations to unlock the potential of AI to fuel growth.
BLOG & NEWS
AI’s Personalisation Paradox
Originally published by Algorithm-X Lab By Katie King, author of Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page The term Artificial Intelligence is actually a misnomer. AI enables teams, for example sales and marketing professionals,…
A world of innovation
By Scarlett King CES 2019 has come and gone, and left us with much to look forward to this year regarding artificial intelligence (AI). For those unfamiliar, The International Consumer Electronics Show (CES) is a yearly trade show organised by the Consumer Technology Association,…
Where does Artificial Intelligence in Facilities Management stand today?
By Scarlett King The role of facilities management (FM) is evolving, with building owners increasingly expecting FM teams to be drivers for business growth. The focus is shifting to highly efficient operations and an enhanced user experience, with teams expected to extend their roles…
Can Dubai win the AI race?
“Oil changed the world in the 1900s. It drove cars, it drove the whole chemical industry… Data, I look at it as the new oil. It’s going to change most industries across the board”, states Brian Krzanich, Intel CEO. In the current digital revolution, countries…
Leveraging AI in Africa
The last decade has witnessed several mass impacts from technological innovations that have penetrated Africa. AI has the potential to bring numerous positive changes in multiple sectors across the region, such as healthcare and finance, as well as transforming physical infrastructure and more adequately meeting…
AI in Tourism
The tourism industry is booming. Whether you fit into the category of those who travel for business or for leisure, to sightsee or for escapism, there is no doubt that the appeal of travelling is universal to all ages, for many different reasons. But can…